Privacy Policy
Easy Pay Direct ("Company," "we," "us," or "our") respects your privacy and is committed to protecting it through this Privacy Policy. This document explains how we collect, use, disclose, and safeguard your information.
2028 E BEN WHITE BLVD # 240-2006, Austin Texas, 78724
1. Scope of This Policy
This Privacy Policy applies to all users of the Easy Pay Direct platform, including visitors, merchants, and partners accessing our services.
2. Information We Collect
a. Information You Provide
- Name, email address, phone number
- Business information including company name, revenue, and industry
- Account credentials
- Billing and payment details
- Communications and support inquiries
b. Automatically Collected Information
- IP address and geolocation data
- Browser, device, and operating system information
- Platform usage and interaction data
- Cookies and tracking technologies
c. Platform & AI Data
- Product and website data imported or scraped
- User-provided prompts and inputs
- AI-generated outputs and content
d. Transaction & Payment Data
- Transaction metadata
- Payment routing and processing data
- Chargeback and dispute-related data
3. How We Use Information
We use data to:
- Operate and maintain the platform
- Process payments and manage merchant accounts
- Generate AI-driven content and workflows
- Improve performance, features, and reliability
- Communicate with users and provide support
- Detect fraud, abuse, and risk
- Comply with legal and regulatory requirements
4. Legal Basis for Processing
Where applicable, we process data based on:
- Contractual necessity
- Legitimate business interests
- Legal obligations
- User consent where required
5. Sharing and Disclosure
a. Service Providers
We may share information with providers that help us operate our business and platform, including:
- Payment processors
- CRM and communication platforms
- Analytics providers
- Hosting and infrastructure providers
Current providers may include, without limitation: HubSpot, Google Analytics, Meta, Cloudflare, and Kinsta.
b. Legal & Compliance
We may disclose information to:
- Comply with laws or legal requests
- Enforce agreements
- Protect rights and safety
c. Business Transfers
In the event of a merger, acquisition, or sale, data may be transferred as part of the transaction.
6. Data Retention
We retain information as long as necessary to:
- Provide services
- Meet contractual obligations
- Comply with legal requirements
- Resolve disputes and enforce agreements
7. Data Security
We implement administrative, technical, and physical safeguards designed to protect your information. However, no system can guarantee absolute security.
8. Your Rights
Depending on your jurisdiction, you may have rights to:
- Access your personal data
- Correct inaccurate data
- Delete your data
- Export your data
- Restrict or object to processing
To exercise your rights, contact [email protected].
9. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Improve user experience
- Analyze traffic and usage
- Deliver targeted advertising
You may control cookies through your browser settings.
10. International Data Transfers
Data may be processed in the United States and other jurisdictions.
11. Children’s Privacy
This platform is not intended for individuals under 18.
12. Changes to This Policy
We may update this Privacy Policy periodically. Updates will be posted with a revised effective date.